Brief by Shorts91 Newsdesk / 08:22am on 22 Apr 2024,Monday India Global
Karnataka Milk Federation's brand, Nandini dairy brand logo will be in Scotland and Ireland cricket jerseys in the upcoming ICC Men’s T20 World Cup, to be host by the USA and West Indies from June 1-29. The move aims to elevate Nandini's global presence and introduce its whey-based energy drink 'Nandini Splash' in the US market during the event. KMF, eyeing revenue growth, opted for this sponsorship targeting the Indian diaspora. KMF's Managing Director KM Jagadish emphasized the significance of this move in establishing Nandini as a global brand, while citing cost limitations for not sponsoring the Indian cricket team.
