Brief by Shorts91 Newsdesk / 06:33am on 13 Apr 2024,Saturday India Global
Following a sharp decline in Indian tourist arrivals, the Maldives Association of Travel Agents and Tour Operators (MATATO) is collaborating with the Indian High Commission to bolster tourism initiatives. Plans include comprehensive roadshows and media trips to promote the island nation. The move comes after derogatory remarks against India by Maldivian ministers led to a social media campaign, causing Indian tourist numbers to drop. With India traditionally being a top tourism source, efforts aim to restore its significance in Maldives' tourism landscape, emphasizing the country's importance as a vital market for the island nation.
