Brief by Shorts91 Newsdesk / 02:17pm on 08 Sep 2023,Friday Entertainment
"Gadar 2," set to become the second-highest-grossing Hindi film on Friday, September 8, 2023, faced international underperformance due to subpar marketing. Despite its domestic triumph, industry insiders believe it could have raked in even more globally with strategic promotion. A marked contrast emerged with films like 'Pathaan' and 'Jawan,' which received extensive marketing tailored for international audiences. Did the reluctance to aggressively market 'Gadar 2' abroad stem from fears of its nationalist theme clashing with the interest of influential British Pakistani advertisers and outlets? CLICK on the link below to read the OPINION PIECE.
