Brief by Shorts91 Newsdesk / 11:59am on 07 Mar 2025,Friday Business
Here & Now 365 won the "Campaign of the Year" award at the 'GG2 Leadership & Diversity Awards 2025' in London. The awards celebrate the achievements of Britain’s ethnic minorities. The agency was recognised for its Vatika #RootForMe campaign. The campaign used comedy to address important social issues. It focused on the gender pay gap, racial and religious bias, and inclusion for women of colour. Comedians Shazia Mirza and Sikisa led the campaign. It combined humour with real facts to spark conversations. The campaign included live performances, social media engagement, and large-scale outdoor ads. It was displayed in Times Square, NYC, and the London Tube. Founder Manish Tiwari said, “This campaign was about real change. We are proud to receive this award.” Here & Now 365 had also received a Special Commendation for the campaign at the Marketing Week Awards 2024. The agency continues to create impactful campaigns that promote diversity and inclusion.
