The BAM Awards 2025, held at The Dilly in London on February 27, celebrated excellence in British Asian media. HereandNow365 emerged as the biggest winner of the evening. The agency secured multiple accolades, including ‘Agency of the Year’ and ‘Creative Excellence in Media’, while its founder, Manish Tiwari, received the BAM Choice Award for Outstanding Contribution to British Asian Media.   Tiwari was honored by Fiji’s High Commissioner H.E. Jovilisi Suveinakama and BBC’s Jo Sherlock, who also served as a judge for the event. In his speech, Tiwari reflected on the historical journey of Indians in the diaspora, tracing their migration to Commonwealth nations in the 18th and 19th centuries and how their presence laid the foundation for today’s British Asian media landscape. He highlighted his personal experience of arriving in the UK 25 years ago, emphasizing that he never had to alter his name or accent to succeed. His agency, HereandNow365, founded two decades ago, was built on this inclusive foundation.   The agency’s impact was widely recognized, particularly for its Dabur Vatika Gender Pay Gap campaign supporting ethnic minority women. The ‘Creative Excellence in Media’ award honored its campaigns on Zee, Sony, Sunrise Radio, and Lyca, including TV and radio ads featuring Bollywood actor Nawazuddin Siddiqui and singer Hans Raj Hans.