Brief by Shorts91 Newsdesk / 05:45pm on 06 Feb 2025,Thursday Business
Indian food delivery giant Zomato announced it will rebrand as "Eternal," integrating its key businesses—Zomato, Blinkit, District, and Hyperpure. CEO Deepinder Goyal stated the move signifies the company's evolution beyond food delivery. "We thought of renaming when something beyond Zomato became a significant driver," he said. Blinkit’s rapid expansion has fueled investor confidence in quick commerce. Competitors like Swiggy Instamart, Reliance JioMart, Amazon, and Walmart India are also expanding in this sector. Zomato first introduced the name internally over two years ago. The rebrand aims to align with its diversified business model.
