Brief by Shorts91 Newsdesk / 07:01am on 24 Dec 2024,Tuesday Business
Cadbury, the iconic Birmingham-based chocolate maker, has lost its royal warrant after 170 years. Granted its first warrant by Queen Victoria in 1854, the company was excluded from King Charles' revised list. The US-owned Mondelez International expressed disappointment but respected the decision. Campaigns urging removal of warrants from companies operating in Russia, including Mondelez, influenced the move. The withdrawal impacts Cadbury’s branding, as the royal seal must be removed. Experts say the decision reflects changing royal priorities while marking a significant shift in Cadbury's legacy. Cadbury celebrated its 200th anniversary earlier this year.
