Brief by Shorts91 Newsdesk / 01:03pm on 03 Dec 2024,Tuesday Business
IndiGo has filed a trademark infringement suit against Mahindra Electric for using '6E' in its upcoming BE 6E electric car. The airline claims the term is central to its branding and passenger services, including 6E Prime and 6E Flex. Mahindra, however, argues that its mark "BE 6e" is distinct and unrelated to aviation. The Delhi High Court will hear the case on December 9. Mahindra plans to launch the BE 6E in February 2025 and is in discussions with IndiGo to resolve the dispute amicably. Both companies emphasize their commitment to protecting their respective brand identities.
