Brief by Shorts91 Newsdesk / 08:24am on 31 Oct 2024,Thursday Business
Tilda, a renowned basmati rice brand, has collaborated with LOVO, a non-profit organization, to launch a limited-edition tin, promoting women's empowerment. Available from November 2024 at independent UK retailers with a 2kg purchase of Tilda Pure Basmati Rice, the tin features intricate patterns symbolizing sisterhood, community, and personal growth. The design reflects LOVO's values of strength and gratitude. To commemorate the launch, Tilda and LOVO hosted an event on September 26, attended by 150 guests, including the Mayor of Southwark, Naima Ali. The partnership includes a £10,000 donation from Tilda to support LOVO's initiatives. This collaboration aligns with Tilda's commitment to diversity and community empowerment, reinforcing its 50-year legacy as a trusted kitchen staple.
