Brief by Short91 Newsdesk / 07:32am on 25 Oct 2023,Wednesday India Global
British Airways is set to mark Diwali with a heartfelt brand advertisement, showcasing their staff members who are working during the festival to help passengers reunite with their loved ones. The ad features a diverse cast, including Indian-based cabin crew and customer service agents, highlighting their dedication to connecting families. The airline's director of marketing, Hamish McVey, expressed gratitude to the staff, emphasizing the importance of reuniting families during Diwali. The ad will run across various platforms, accompanied by special fares encouraging travel for the festive season.