Tilda, the UK’s top rice brand, partnered with top South Asian catering company Madhu’s to host an elegant Diwali celebration on 9th October 2024, in Central London at Madhu’s at Mayfair. The event brought together food influencers, longstanding customers, and top media outlets for a luxurious evening filled with culture, community, and culinary excellence. The evening began with guests being welcomed with fragrant jasmine garlands, followed by a heartfelt speech from Tilda’s Managing Director, Jean-Philippe Laborde. He emphasized the brand's commitment to community and long-standing partnerships, saying, “Tonight, we’re not just celebrating a festival; we’re honouring relationships with key partners and customers we’ve known not just for weeks or months, but for decades. At Tilda, we take pride in bringing people together through food and tradition, especially during special occasions like Diwali.” Sanjay Anand MBE, Founder and Chairman of Madhu’s, shared his thoughts on the importance of partnerships, stating, “Rice holds such significance in our culture. It has been a staple part of our South Asian communities' diet and has both religious and cultural relevance. A special thanks to my team and the team at Tilda for making tonight possible.” Guests enjoyed a curated menu, featuring two showstopping biryanis and a decadent mango kheer, created by Chef Amardeep Anand and Chef Poonam Ball. The dishes showcased the versatility of Tilda rice in traditional and modern Diwali dishes. The evening also featured entertainment by magician Oliver B and a Bollywood band, followed by curated Diwali hampers as takeaway gifts. The event successfully blended tradition, food, and culture, celebrating the true essence of Diwali.